THIS EPISODE FEATURES:
- Interview with Jon Hollenberg (Owner, Five by Five)
- Pharmacy Freedom Index (PFI) Insights
- Great listener feedback: Healthcare Resources on Pharmacy Websites
RESOURCES & LINKS:
- Pharmacy Freedom Index, click here to take the test
- Ask Tim Reid (Episode 34) a question and Join the Small Business Big Marketing Forum for only a $1
- Best Question Prize (as judged by Jon): Jon’s book ‘Love at first site’, my book ‘Transpharmation‘, $100 credit toward your first Pharmacy Freedom Index Review & Assessment Session.
- Jon Hollenberg’s FREE Audio book & resources, click here
Pharmacy Freedom Index Insight – Social Media (links discussed)
- Episode 14, including the 5 biggest Pharmacy Facebook Page mistakes
- Episode 18, includes how to use social media
- Episode 23, includes creating helpful content
- Episode 34, create helpful content for your best mates
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My 3 Key Learnings
- All roads lead to your website. You need to make the most searched information easy to find, use to enhance your in-store experience, and deliver helpful content to your patients. IMPORTANT: Make sure it is Mobile Responsive (almost no pharmacies are taking advantage of this functionality that will future proof your website)
- Google hate duplicate content, don’t simply cut and paste content from other healthcare site onto yours. Look to create your own content or curate a product review for your patients (eg. Thermometer Demonstration Video)
- Don’t be afraid to get personal, create a video of you (pharmacy owner) to make yourself more accessible to your patients 24/7 via your website.
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OVER TO YOU!
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