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68 – How to measure and manage the productivity of your pharmacy’s retail space

by Robert Leave a Comment

Reading Time: 2 minutes

GET YOUR FREE COPY OF TRANSPHARMATION MAGAZINE

THIS EPISODE FEATURES:

  • Interview with David Mah, co-Founder – Kepler Analytics
  • Tools to measure and improve your retail productivity and customer engagement.
  • Evernote Innovations in Melbourne Event Details
  • LastPass Security Update
  • How to Win 1 of my last 2 Transpharmation Keep-Cups
  • Transpharmation Motivational Quote of the Week

This week’s episode of ‘Transpharmation’ is brought to you by:

Preview Video:

Resources and Links:

@robertsztar Special Thank You to the #TransPharmation Team Helping #Pharmacy Business ‘Down Under’ (Love this Cup!) pic.twitter.com/oKMGaxkoFK

— Pharmacy Podcast (@PharmacyPodcast) June 13, 2015

  • Win 1 of the last 2 Transpharmation Keep-Cups, post a review on iTunes by clicking here or post a photo on Instagram using #transpharmation hashtag
  • Book your FREE ticket for the Melbourne Evernote Meet-Up 3rd July 2015
  • LastPass Security Update
  • Episode 6 – LastPass
  • Episode 53 – Brian Walker
  • Episode 42 – Iven Frangi
  • Download your FREE Audiobook, and get a FREE 30-day Audible Trial – Click HERE
  • The obstacle is the way – Ryan Holiday
  • Transpharmation Program Brochure
  • Learn about the ‘Transpharmation’ Discovery Session
  • SHARE the Transpharmation Show with a Colleague, send them to transpharmationshow.com.au

Episode Timeline:

1:13 Introduction

2:15 Evernote Event

3:12 How to win a Transpharmation KeepCup

4:53 LastPass Security Update

8:16 Introduction to David

19:27 Understand your customer preferences and habits in-store

25:00 The technology that provides these insights

34:35 Capture the missing ‘ghost’ customers and calculate your in-store conversion rate.

40:05 Enhancing the customer experience through different in-store sensors

41:50 Getting Started

44:35 Reporting and Alerts

46:10 Case Examples

48:08 Measure your Marketing Response rate and ROI

52:15 Integration with other systems and workflows

55:50 The Future

59:30 Free Trial Offer

59:45 3 Key Learnings

1:04:40 Transpharmation Motivational Quote of the Week

Interview Resources mentioned:

  • Kepler Analytics Website
  • Kepler Analytics Special Transpharmation Offer: Free 1-Month Trial, click here and mention ‘Transpharmation’
  • Kepler Analytics Information Pack

Tweetables:

“If you can’t measure it, you can’t manage it” – Peter Drucker #transpharmation robertsztar.com/episode68

Click To Tweet

“Despite all the innovation in mobile and online, 92% of retail sales still occur in-store” #transpharmation

Click To Tweet

Learn how to optimise your #pharmacy staffing levels to maximise customer service opportunities #transpharmation

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Do you know whether your marketing is driving higher foot traffic into your #pharmacy ? #transpharmation

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Transpharmation Magazine – Issue 2 OUT NOW!

Click Here to Subscribe

Here’s a short preview of what you’ll find inside…

________________________________________________________________

My 3 Key Learnings:

  1. Find solutions to your unsolved problems or unanswered questions
  2. Use customer insights to make your current retail space more productive
  3. Grab every opportunity with both hands, and take action

_______________________________________________________________________

Click to review and rate the ‘Transpharmation Show’ on iTunes!

I value every review I receive, and often read them out on the show. If you take the time to leave one, THANK YOU!

OVER TO YOU!

Let us know YOUR key takeaways from this episode by leaving a comment below. I personally read and respond to every comment!

Filed Under: Podcast, Transpharmation Tagged With: Customer Analytics, Customer Engagement, Kepler Analytics, Patient Centric Business Model, Podcast, Retail, Space Productivity

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P: 1300 798 995
E: robert@robertsztar.com
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