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THIS EPISODE FEATURES:
- Interview with Kylie Bartlett, Author and Social Media Strategist – kyliebartlett.com
- Building and creating successful pharmacy facebook strategies and pages
- BONUS Interview: Robert Sztar on Pharmacy News (2015)
Preview Video:
Resources and Links:
- Win 1 of the last 2 Transpharmation Keep-Cups, post a review on iTunes by clicking here or post a photo on Instagram using #transpharmation hashtag
- Book your FREE ticket for the Melbourne Evernote Meet-Up 3rd July 2015
- Download your FREE Audiobook, and get a FREE 30-day Audible Trial – Click HERE
- ‘The Second Machine Age – Erik Brynjolffson and Andrew McAfee’
- Transpharmation Program Brochure
- Learn about the ‘Transpharmation’ Discovery Session
- SHARE the Transpharmation Show with a Colleague, send them to transpharmationshow.com.au
- BONUS Video of my Interview on Pharmacy News @ APP2015
Episode Timeline:
- 0:45 Introduction
- 2:01 BONUS Interview with Robert Sztar (Duration: 7 mins)
- 10:32 Introducing Kylie Bartlett
- 12:05 Why you should use Social Media
- 18:30 The right way and the wrong way of using social media
- 20:05 Why you need to understand and use Facebook
- 21:20 Facebook Statistics
- 22:50 Getting Started with Facebook
- 24:35 How to create the time and the resources for Social Media
- 31:18 How to engage our local community on Facebook
- 34:00 What is ROBO? (Research Online Buy Offline)
- 35:23 Listener Question: How to increase social media engagement without offering prizes?
- 36:22 Case Example: Mia Freedman (mamamia.com)
- 38:00 How to Inject some humour into your content to engage and entertain
- 40:55 Tips to maximise your success with facebook
- 44:45 What is the return on investment (ROI) for social media
- 48:20 How can I work with Dr.Google?
- 49:40 The Future
- 53:50 3 Key Learnings
- 59:53 Next Week
Interview Resources mentioned:
- Kylie’s Website
- Kylie’s Book
- Facebook Business Bootcamp
- Sensis Social Media Report – May 2015
Tweetables:
Transpharmation Magazine – Issue 2 OUT NOW!
Here’s a short preview of what you’ll find inside…
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My 3 Key Learnings:
- Social media is as critical to your business as the telephone
- Social media is not just about you
- Social media is here to stay!
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OVER TO YOU!
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