GET YOUR FREE COPY OF TRANSPHARMATION MAGAZINE
THIS EPISODE FEATURES:
- Interview with Jules Blundell, Author and Founder – VideoBuzz
- Getting started with creating and producing Video for your pharmacy
- 2015 Mid-Year Review
- Apple Watch for Pharmacy – Applications & Observations
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This week’s episode of ‘Transpharmation’ is brought to you by:
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Preview Video:
Resources and Links:
- Join me at the Melbourne (Half) Marathon, October 18th 2015
- Get your FREE Workforce Management Health Check
- My interview on the ‘Go to Retail Show’
- Transpharmation Program Brochure
- Learn about the ‘Transpharmation’ Discovery Session
- SHARE the Transpharmation Show with a Colleague, send them to transpharmationshow.com.au
- Win the last Transpharmation Keep-Cup, post a review on iTunes by clicking here or post a photo on Instagram using #transpharmation hashtag
- This weeks winner: Irean
Transpharmation Motivational Quote (Video) of the Week:
“Life is best Lived”
Episode Timeline:
0:41 Introduction & First Segment (Including: Mid-2015 Quick Review, The Go to Retail Show, Evernote, Apple Watch Observations & Applications to Pharmacy)
13:45 Introducing Jules Blundell
14:33 Why you should embrace video in your pharmacy?
17:52 Why messages are better communicated and retained through video.
20:30 Why would you customers engage with your video’s?
24:08 What Video’s can a pharmacy create
25:44 What is your pharmacy’s ‘Why’?
27:22 How to get your Message right
30:33 What is the right length of Video
33:40 How to capture and produce your first video in 1 hour
35:47 Why Facebook and Instagram is important for sharing short video’s
39:01 How to place your video’s in your customers Facebook News Feed and find new customers of similar interests.
46:48 How to turn your video into tweets, images, blog posts, presentations etc.
47:30 Your best starting point with your Video Strategy
52:25 Will you receive a return on investment on your time and money spent on Video?
54:35 7-Elements of an Engaging Video
55:01 Customer recorded Video’s (Chemist Warehouse, Priceline, Coca-Cola)
56:36 The Future of Video
1:00:00 How to get a FREE copy of Jules’ book: “Capture more customers with Video”
1:01:24 3 Key Learnings
1:06:11 Transpharmation Motivational Quote of the Week & Next week’s show
Interview Resources mentioned:
- Ask a Question and Get your FREE Copy of Jules’ Book ‘Capture more Customers with Video’
- How to improve your social media video strategy
- Why Social Video Marketing Is King and How It Affects Your Business
- Book: Capture More Customers with Video – The why, what and how, by Jules Blundell
- VideoBuzz Australia – http://www.videobuzz.com.au/
- Fiverr
- Elance (Now UpWork)
- Camtasia – Video Production
- The 7 Ingredients of an Engaging Explainer Video (eBook)
Tweetables:
My 3 Key Learnings:
- Conquer our fear of Video/getting in front of the camera
- Turn your business on 24/7 and be found on Google & YouTube.
- Video Publishing is not just for large media outlets/organisations
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Transpharmation Magazine – Issue 2 OUT NOW!
Here’s a short preview of what you’ll find inside…
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OVER TO YOU!
Let us know YOUR key takeaways from this episode by leaving a comment below. I personally read and respond to every comment!
