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73 – How to use the ‘Trust Advantage’ to create pharmacy retail success

by Robert Leave a Comment

Reading Time: 2 minutes

GET YOUR FREE COPY OF TRANSPHARMATION MAGAZINE

THIS EPISODE FEATURES:

  • Interview with Kristian Mahony, Retail Specialist – “The Retail Guy”
  • Maximise your pharmacy retail profit through up-serving not up-selling.
  • Listener Feedback
  • Last chance to register for ‘Create your SMART pharmacy exit’ Masterclass featuring Geoff Green – Business Exit Strategist

Episode 72 - Geoff Green BONUS Webinar

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This week’s episode of ‘Transpharmation’ is brought to you by:

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Preview Video:

Resources and Links:

  • Catch Up Episode No.1 – Episode 54 (Transpharmation Magazine – Issue 1)
  • Download your FREE Audiobook, and get a FREE 30-day Audible Trial
  • ‘The Second Machine Age – Erik Brynjolffson and Andrew McAfee’
  • Transpharmation Program Brochure
  • Learn about the ‘Transpharmation’ Discovery Session
  • SHARE the Transpharmation Show with a Colleague, send them to transpharmationshow.com.au
  • Register for the upcoming Transpharmation Masterclass – Create your SMART pharmacy exit

Transpharmation Motivational Quote of the Week:

“Grow your business 1 customer at a time” – Tom O’Toole

Episode Timeline:

 

0:45 Show Introduction

1:16 First Segment, New & Improved Show Notes & CPD Recording

9:44 Introduction to Kristian Mahony

14:55 Why your pharmacy retail space needs to transform

15:56 Pharmacy retail from the customers viewpoint

17:25 Customer Insights & Feedback

23:35 Lessons from Apple & Sales Strategy

27:00 How to create an awesome customer service experience

32:01 Why should focus your conversations on how your products/services can help your patients directly

41:56 How to maximise the value of your customers retail experience

45:08 Why having productive and proactive retail team members are the key to your success

46:20 What is T.R.U.A.D? Create your ‘Trust Advantage’

51:45 The future of retail: Excellence wins

56:05 3-Key Learnings

1:01:33 Next Week

Interview Resources mentioned:

  • Go to retail show
  • The ‘Endowment’ Effect
  • Rachel Smith: Go to Retail Show, The Future of Shopping Centre
  • To Sell is human – Book

Tweetables:

A better #pharmacy retail experience starts with your 1-per centers, what could you improve today? #transpharmation

Click To Tweet

How do your customers feel when leaving your #pharmacy? Ask them #transpharmation

Click To Tweet

It’s not about up-selling, its about up-serving and delivering more value #transpharmation

Click To Tweet

Are your #pharmacy customers greeted by the great wall of… Toilet paper? #transpharmation

Click To Tweet

“Grow your business 1 customer at a time” – Tom O’Toole #transpharmation

Click To Tweet

My 3 Key Learnings:

  1. Remarkable service creates trust with your customers
  2. Generic conversion conversations can harm your business if done incorrectly
  3. Create your trust advantage through T.R.U.A.D [TIME, REVEAL, UNVEIL, ADVICE, DELIVER]

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Transpharmation Magazine – Issue 2 OUT NOW!

Click Here to Subscribe

Here’s a short preview of what you’ll find inside…

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Click to review and rate the ‘Transpharmation Show’ on iTunes!

I value every review I receive, and often read them out on the show. If you take the time to leave one, THANK YOU!

OVER TO YOU!

Let us know YOUR key takeaways from this episode by leaving a comment below. I personally read and respond to every comment!

Filed Under: Podcast, Transpharmation Tagged With: Customer experience, Customer Insights, Kristian Mahony, Patient Centric Business Model, Pharmacy Retail, Podcast, Sales Conversations, The retail guy

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