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THIS EPISODE FEATURES:
- Interview with Kristian Mahony, Retail Specialist – “The Retail Guy”
- Maximise your pharmacy retail profit through up-serving not up-selling.
- Listener Feedback
- Last chance to register for ‘Create your SMART pharmacy exit’ Masterclass featuring Geoff Green – Business Exit Strategist
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This week’s episode of ‘Transpharmation’ is brought to you by:
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Preview Video:
Resources and Links:
- Catch Up Episode No.1 – Episode 54 (Transpharmation Magazine – Issue 1)
- Download your FREE Audiobook, and get a FREE 30-day Audible Trial
- ‘The Second Machine Age – Erik Brynjolffson and Andrew McAfee’
- Transpharmation Program Brochure
- Learn about the ‘Transpharmation’ Discovery Session
- SHARE the Transpharmation Show with a Colleague, send them to transpharmationshow.com.au
- Register for the upcoming Transpharmation Masterclass – Create your SMART pharmacy exit
Transpharmation Motivational Quote of the Week:
“Grow your business 1 customer at a time” – Tom O’Toole
Episode Timeline:
0:45 Show Introduction
1:16 First Segment, New & Improved Show Notes & CPD Recording
9:44 Introduction to Kristian Mahony
14:55 Why your pharmacy retail space needs to transform
15:56 Pharmacy retail from the customers viewpoint
17:25 Customer Insights & Feedback
23:35 Lessons from Apple & Sales Strategy
27:00 How to create an awesome customer service experience
32:01 Why should focus your conversations on how your products/services can help your patients directly
41:56 How to maximise the value of your customers retail experience
45:08 Why having productive and proactive retail team members are the key to your success
46:20 What is T.R.U.A.D? Create your ‘Trust Advantage’
51:45 The future of retail: Excellence wins
56:05 3-Key Learnings
1:01:33 Next Week
Interview Resources mentioned:
- Go to retail show
- The ‘Endowment’ Effect
- Rachel Smith: Go to Retail Show, The Future of Shopping Centre
- To Sell is human – Book
Tweetables:
My 3 Key Learnings:
- Remarkable service creates trust with your customers
- Generic conversion conversations can harm your business if done incorrectly
- Create your trust advantage through T.R.U.A.D [TIME, REVEAL, UNVEIL, ADVICE, DELIVER]
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Transpharmation Magazine – Issue 2 OUT NOW!
Here’s a short preview of what you’ll find inside…
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OVER TO YOU!
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