THIS EPISODE FEATURES:
- Interview with Hilary Kahn, Director Frontline Strategies, Pharmacy Retail Specialist – “The Queen of the Average Sale”
- Maximise your pharmacy retail profit through customised merchandise solutions.
- Register for ‘How to build a customised retail category for your community’ Masterclass featuring Hilary Kahn
This week’s episode of ‘Transpharmation’ is brought to you by:
Resources and Links:
- Download your FREE Audiobook, and get a FREE 30-day Audible Trial
- ‘Life in Half a Second’ – Matthew Michalewicz
- Transpharmation Program Brochure
- Learn about the ‘Transpharmation’ Discovery Session
- SHARE the Transpharmation Show with a Colleague, send them to transpharmationshow.com.au
- Register for the upcoming Transpharmation Masterclass – Create your SMART pharmacy exit
Transpharmation Motivational Quote of the Week:
“It won’t be the government that disrupts us, It will be technology” – Paul Naismith (CEO FRED IT Group)
0:45 Show Introduction
1:12 First Segment: Masterclass Review, Transpharmation Updates, Goal Setting
8:35 Introduction to Hilary Kahn
9:47 The Bricks & Mortar Store is still King
11:10 Lessons from Apple Retail
17:37 ‘The Killer Thought’ Concept
20:22 ‘Alien Merchandise’ and The Wrong Stock
23:55 A great pharmacy example
25:50 Why the Transaction Economy is killing pharmacy
28:20 Learn to tell your patients a story in 2 minutes
30:00 What offer should you create for your community? and How do I do it?
34:14 Case Examples: Diabetes, Smoking Cessation, Problem Skin
40:10 Good Data Vs Bad Data
42:22 Key problems with companion and add-on sales strategies
44:20 Working together with your buying/banner groups
47:00 Common Mistakes
52:20 Lessons from Hardware: Back to the Basics
56:00 The future
59:02 3-Key Learnings
1:04:05 Transpharmation Motivational Quote of the Week & Next Week
Interview Resources mentioned:
- Tic-Toc Time to Shop Program
- Retail isn’t broken. Stores Are (Article)
- Episode 52 – Mike DaGama
- Episode 30 – Adam Posner
- Register for the FREE ‘Build your customised retail category’ masterclass with Hilary Kahn (Limited to 100 seats only)
My 3 Key Learnings:
- Don’t let you store become a monument to your ego
- You don’t have 2 stores, Dispense and Retail should not be treated in isolation.
- There has never been a better time to customise your retail merchandise.
Transpharmation Magazine – Issue 2 OUT NOW!
Here’s a short preview of what you’ll find inside…
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OVER TO YOU!
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