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75 – How to customise your pharmacy’s merchandise for your community

by Robert 3 Comments

Reading Time: 3 minutes

GET YOUR FREE COPY OF TRANSPHARMATION MAGAZINE

THIS EPISODE FEATURES:

  • Interview with Hilary Kahn, Director Frontline Strategies, Pharmacy Retail Specialist – “The Queen of the Average Sale”
  • Maximise your pharmacy retail profit through customised merchandise solutions.
  • Register for ‘How to build a customised retail category for your community’ Masterclass featuring Hilary Kahn

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This week’s episode of ‘Transpharmation’ is brought to you by:

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Preview Video:

Resources and Links:

  • Download your FREE Audiobook, and get a FREE 30-day Audible Trial
  • ‘Life in Half a Second’ – Matthew Michalewicz
  • Transpharmation Program Brochure
  • Learn about the ‘Transpharmation’ Discovery Session
  • SHARE the Transpharmation Show with a Colleague, send them to transpharmationshow.com.au
  • Register for the upcoming Transpharmation Masterclass – Create your SMART pharmacy exit

Transpharmation Motivational Quote of the Week:

“It won’t be the government that disrupts us, It will be technology” – Paul Naismith (CEO FRED IT Group)

Episode Timeline:

0:45 Show Introduction

1:12 First Segment: Masterclass Review, Transpharmation Updates, Goal Setting

8:35 Introduction to Hilary Kahn

9:47 The Bricks & Mortar Store is still King

11:10 Lessons from Apple Retail

17:37 ‘The Killer Thought’ Concept

20:22 ‘Alien Merchandise’ and The Wrong Stock

23:55 A great pharmacy example

25:50 Why the Transaction Economy is killing pharmacy

28:20 Learn to tell your patients a  story in 2 minutes

30:00 What offer should you create for your community? and How do I do it?

34:14 Case Examples: Diabetes, Smoking Cessation, Problem Skin

40:10 Good Data Vs Bad Data

42:22 Key problems with companion and add-on sales strategies

44:20 Working together with your buying/banner groups

47:00 Common Mistakes

52:20 Lessons from Hardware: Back to the Basics

56:00 The future

59:02 3-Key Learnings

1:04:05 Transpharmation Motivational Quote of the Week & Next Week

Interview Resources mentioned:

  • Tic-Toc Time to Shop Program
  • Retail isn’t broken. Stores Are (Article)
  • Episode 52 – Mike DaGama
  • Episode 30 – Adam Posner
  • Register for the FREE ‘Build your customised retail category’ masterclass with Hilary Kahn (Limited to 100 seats only)

Tweetables:

The #Apple Genius Bar took 3yrs to be successful, #pharmacy needs to be more resilient when implementing new strategy

Click To Tweet

“You don’t have 2 stores in your #pharmacy, dispensary & #retail should not be treated in isolation” #transpharmation

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Does your #pharmacy merchandise get you more customers and allow you to keep them? #transpharmation

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Do you have a HERO category in your #pharmacy? #transpharmation

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Planograms cannot replace the need for strong #retail skills in your #pharmacy #transpharmation

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My 3 Key Learnings:

  1. Don’t let you store become a monument to your ego
  2. You don’t have 2 stores, Dispense and Retail should not be treated in isolation.
  3. There has never been a better time to customise your retail merchandise.

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Transpharmation Magazine – Issue 2 OUT NOW!

Click Here to Subscribe

Here’s a short preview of what you’ll find inside…

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Click to review and rate the ‘Transpharmation Show’ on iTunes!

I value every review I receive, and often read them out on the show. If you take the time to leave one, THANK YOU!

OVER TO YOU!

Let us know YOUR key takeaways from this episode by leaving a comment below. I personally read and respond to every comment!

Filed Under: Podcast, Transpharmation Tagged With: Apple Retail, common retail mistakes, Data Insights, Hilary Kahn, merchandising, Patient Centric Business Model, Podcast, Retail, transaction economy

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