THIS EPISODE FEATURES:
- Interview with Craig Simmonds (General Manager, Healthpoint Technologies)
- Pharmacy Freedom Index (PFI) Insights
- Great listener feedback: QR Codes
RESOURCES & LINKS:
- Pharmacy Freedom Index, click here to take the test
- Best Question Prize (as judged by Craig): iHealth Activity and Sleep Tracker (Valued at $89.95) , a personally signed copy of my book ‘Transpharmation‘, $100 credit toward your first Pharmacy Freedom Index Review & Assessment Session.
- iHealth Labs Website, click here
Pharmacy Freedom Index Insight – Customer Databases & Frequency of Communication > 90 days
Email Marketing Example: Sign up for FREE at robertsztar.com to receive my weekly email (and download the 1st 2 chapters of Transpharmation FREE)
Tips:
- Make sure you can get a copy of your database in .csv format
- Syndicate your hard copy newsletter information (you may need to ask your banner group marketing department for the text copy and pictures)
- Ensure the content is helpful (no blaring radio ads)
- If you aim to solve a problem ensure you think of what the patient needs before the problem and after the problem, don’t offer a band aid.
- Ensure you offer a call to action (or next step) e.g I offer the Transpharmation Community or Direct Contact with me to continue the conversation.
Reference : How to start using Email Marketing for your pharmacy
Listener Question – QR Codes
@robertsztar price disclosure seems insignificant when compared to the opportunity you preach. Can ur QR codes point 2 websites u don’t own?
— Luke Owen (@Luk3Ow3n) November 6, 2014
@Luk3Ow3n There has never been a better time for #pharmacy to take advantage, Yes QR codes can point to any URL pic.twitter.com/tiSiPgUQGc — Robert Sztar (@robertsztar) November 7, 2014
Links discussed:
- Kaywa QR Code Generator (FREE)
- i-Nigma QR Code Reader
- Transpharmation KeepCup QR Code Example
You Save Chemist In-store and Patient Information Video Examples (Episode 22)
Tesco – Home Plus (Korea) Example:
Woolworths – Town Hall Station (Sydney) – unfortunately footage of Flinders St. Melbourne was unavailable.
_______________________________________________________________________________________________
My 3 Key Learnings
- 2014 is the year of wearable technology. 80% of people now have smartphones, and the quantified self-movement is driving more and more healthcare devices (previously health care practitioner only) into our patient’s hands.
- We live in an era of collaborative patient centric healthcare where a pharmacy must transform into a technology connected community hub. A pharmacist’s role is now data translator and knowledge facilitator. We will soon have capabilities of automation via connected health devices (e.g Mayo Clinic – US) and reduced healthcare premiums (e.g. Insurance companies)
- Technology facilitates and enables best practice processes, but also it use will be decided by the customer/patient, Autism example (e.g. Exam Questions) and Rob’s examples (sleep alarm, idle alerts)
__________________________________________________________________________
Click to review and rate the ‘Transpharmation Show’ on iTunes!
I value every review I receive, and often read them out on the show. If you take the time to leave one, THANK YOU!
JOIN THE TRANSPHARMATION COMMUNITY
We’re building smarter, more successful, 21st century pharmacies here everyday!
Drop in, and say hi – jump onboard the Transpharmation train to freedom! It’s FREE to join
OVER TO YOU!
Let us know YOUR key takeaways from this episode by leaving a comment below. I personally read and respond to every comment!
