THIS EPISODE FEATURES:
- Interview with Jonathan Layton (Executive Director, Chemmart)
- Pharmacy Freedom Index (PFI) Insights: 2 Easy website plug-in tools to save you time and stress during the busy Christmas period
- Great listener feedback: POS and Dispense Systems
RESOURCES & LINKS:
- Pharmacy Freedom Index, click here to take the test
- Best Question Prize (as judged by Jonathan): Mystery Prize, a personally signed copy of my book ‘Transpharmation‘, $100 credit toward your first Pharmacy Freedom Index Review & Assessment Session.
- Temando Delivery Platform
- Oracle Retail Systems – Ecommerce System
- Power Retail Article – Chemmart partners with Oracle
PHARMACY FREEDOM INDEX (PFI) INSIGHT
2 Time and Stress SAVERS to help you and your patients through the busy Christmas Period
I will introduce to you 2 easy website tools that you could install yourself for immediate effect. Both are currently used on robertsztar.com
- Your questions FEATURED on the ‘Transpharmation Show’
- Review of the ‘Transpharmation Show’ (time saving)
- Review of the book (time saving)
- I will have them transcribed for you
- Desktop and Android – Immediate access, no additional apps required
- iOS – requires the speak pipe iPhone app
- Integration with your Facebook Page (See Robert Sztar – Facebook Page Example (Viewable on Desktop/Full Screen only)
- Applications for your pharmacy
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- No more waiting on hold for enquiries
- Receive by email notification with file attached.
- Team can send you easy voice messages from a webpage, if you don’t have a website speakpipe will provide with a voicemail page. Eg. robertsztar.com/voicemail
- Leave me an instant message, no need to send via email or social media
- Chat with me, i am able to access on mobile (Android and iOS) and available at certain times throughout the day.
- Applications for your pharmacy
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- It’s your Online store entrance, you can welcome visitors
- Have open on your desktop (1 workstation or mobile device only)
- Recognise your patients/customers, so that you can continue conversations without asking them to re-tell their health journey or current issue.
Listener Question – Dispense and POS Systems
Q: Really enjoy your show. I’m interested on your take on the current pharmacy POS/dispensing systems. I’m sure you must have covered these systems in one of your podcasts, if you could let me know where to find it. regards Mike
Links discussed:
- Episode 27 – George Alam (Chemist POS Direct)
- Episode 26 – Andrew Hall (MINFOS)
- Episode 20 – Paul Naismith (FRED IT Group)
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My 3 Key Learnings
- Technology does enable our patients to look after themselves better. Makes screening processes like SpotCheck possible/accessible, and can facilitate Australian pharmacies transition to becoming patient centric community hubs with already amazing results. Jonathan’s example from SA, 40-year old pharmacist diagnosed with BCC.
- Know and Plan your aims for transitioning to or implementing a multi-channel retailing experience. Chemmart Example of 1. Wanting to ensure the LOCAL feel to each pharmacy was captured, 2. Pricing uniformity, 3. Endless Aisle Shopping Experience, 4. Pick/Pack Decentralised Logistics and Customer Care continuity at store level, 5. Integration with In-store Programs (Loyalty, Wellness Programs).
- Don’t disappoint your patients with poor service delivery. You need to actively manage and engage in the behind the scenes processes of replicating your store environment in a digital environment, particularly with management of stock (updates, stock levels, pricing, weights, dimensions, promotions etc.) Your best starting point may be to create a mobile responsive site and focus on creating a multi-channel experience for service delivery, with product delivery a future enhancement or partnership.
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OVER TO YOU!
Let us know YOUR key takeaways from this episode by leaving a comment below. I personally read and respond to every comment!
