47 – How to inject a new patient centric revenue stream into your pharmacy

Reading Time: 2 minutes

THIS EPISODE FEATURES:

• Interview with Anthony Huxley, Managing Director – Covad
• Pharmacy Freedom Index (PFI) Insights: Summer Business Planning Series – 5. Creating your 2015 Marketing Plan
• A summer holiday confession

Do you need a new #pharmacy revenue stream this year? #transpharmation robertsztar.com/episode47

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How do you reward your #pharmacy patients for improving their health? #transpharmation robertsztar.com/episode47

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 Resources and Links:

• Get your 5 Prescriptions for a Stress Free Holiday Cheat Sheet and be automatically registered for the FREE webinar on Wednesday 4th February 2015 @ 12pm

•  Pharmacy Freedom Index, click here to take the test

 

PHARMACY FREEDOM INDEX (PFI) INSIGHT

SUMMER BUSINESS PLANNING SERIES – WEEK 5

5. Create your 2015 Marketing Plan

1. Existing Pharmacy Materials (Prescription Backing, Wallets, Receipt Messages, Internal/External Signage, Messages on Hold, Digital Media In-Store (Automation Software or Torchmedia Pharmacy Network or Banner Group TV, Magical Moments – Episode 34 and 42)
2. Events (Health Hub, Episode 34)
3. Local Area Marketing (Catalogues, Flyers)
4. Loyalty Database driven Direct Mail/Direct Email (Refer to Adam Posner, Luke Fitzgerald Interviews)
5. Local Community Centres (Aged Care Facilities, Groups, Sporting Clubs), Episode 46
6. Website (Website Copy, Banner Ads, Blog, Video, Podcast) – Episode 23 (see below) & 34 (Helpful Content)
7. Social Media (include Automation Tools e.g Hootsuite) – (Refer to Scot Maitland’s Interview Episode 18 – see below)

Links:

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My 3 Key Learnings

1. We as pharmacists can play a bigger role in the full health picture for our patients
2. Health Insurance is an example of new additional income streams that are complementary to our patient’s healthcare.
3. Reward customers for engaging in lifestyle changes that help them to improve their health.

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