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62 – How to plan your pharmacy’s digital future without mass confusion

by Robert Leave a Comment

Reading Time: 2 minutes

GET YOUR FREE COPY OF TRANSPHARMATION MAGAZINE THIS EPISODE FEATURES:

  • Interview with Doyle Buehler, Author and Senior Smarty Pants, The Digital Delusion
  • The myths of creating a digital strategy, and what you need to do to succeed without the stress,
  • Creating better customer experiences
  • Why you need to be on LinkedIn?

Resources and Links:

  • Learn about the ‘Transpharmation’ Discovery Session
  • My LinkedIn Profile (Example)
  • Strikingly (Build a Website from your LinkedIn Profile)
  • LinkedIn Resume Builder (Free)
  • SHARE the Transpharmation Show with a Colleague, send them to transpharmationshow.com.au

 Interview Resources mentioned:

  • How to create helpful content
    • Episode 23 – Jason Berek Lewis
    • Episode 34 – Tim Reid
  • Download your FREE copy of the ‘Digital Delusion’, How To Overcome The Misguidance & Misinformation Online’ click the link to download: Digital Delusion PDF Download
  • Digital Leadership Chart

The Digital Delusion - Branding, Visuals, Design- Presentation Graphics- #3  The Socual Media Strategic Architecture

Tweetables:

Only 3% of your #pharmacy patients are ready to buy online today, to succeed you need to first provide helpful advice

Click To Tweet

Having just a @Facebook page is not a #pharmacy digital strategy #transpharmation

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#pharmacy created one of the original social networks with the 1900’s drug-store soda fountains #transpharmation

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Digital platforms are ideally suited to educating your #pharmacy patients #transpharmation

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Digital #technology has no relevance if you can’t clearly define your value proposition to your #pharmacy patients

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Transpharmation Magazine – Issue 1 (Issue 2 Coming Soon….)

Click Here to Subscribe

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My 3 Key Learnings:

  1. Digital leadership starts with you.
  2. Be Patient. Focus less on the Sale, only 3% will buy immediately, 67% need to be nurtured.
  3. Educate your patients FIRST. Provide helpful content through your digital channels.

_______________________________________________________________________

Click to review and rate the ‘Transpharmation Show’ on iTunes!

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OVER TO YOU!

Let us know YOUR key takeaways from this episode by leaving a comment below. I personally read and respond to every comment!

Filed Under: Podcast, Transpharmation Tagged With: Content Planning, Customer Journey, Digital Platforms, LinkedIn, Patient Centric Business Model, Podcast, SEO, Social Media, Website

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